EXCLUSIVE: Atrangi re 200 cr? After manipulating BO figures, is bollywood now throwing unreal figures for straight to OTT release to claim success?

Now even after the theaters re-opened, 'Atrangi Re' will become the first major film to be released on OTT. 

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Akshay Kumar has proved to be a player even on OTT after Sooryavanshi’s bang in theatre. His new film Atrangi Re, which will be released on Disney Plus Hotstar on December 24, has landed the biggest deal ever. According to sources, Hotstar has purchased Atrangi Re for Rs 200 crore, making it Bollywood’s largest direct-to-OTT sale to date. In the film Atrangi Re, Sara Ali Khan and Dhanush will star alongside Akshay Kumar.

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It is clear from the deal received by Atrangi that after the theater opens, OTT platforms are ready to buy movies of big stars for direct OTT release at high prices to woo the users. In this way, in terms of collection, the film has joined the 200 crore box office collection club even before its release. The film cost roughly Rs 120 crores to make, and with an OTT agreement around 200 crores, it has proven to be a superhit even before its premiere.

‘Sooryavanshi’ has once again established Akshay Kumar as a well-known and dependable box office performer. Despite this, the makers of ‘Atrangi Re’ chose not to release the film in theatre. This demonstrates that the prominence of OTT in the film industry persists even after the opening of theatres.

One of the film producer and trade analyst says that if ‘Atrangi Re’ had come on any date, more small films would have made room for it. Nevertheless, the direct release of the film on OTT means that the makers are getting more profit in the OTT deal than the anticipated earning from the theater.

The analyst also says that the purchase of good titles from OTT will be more aggressive. Now OTT platforms have become more cautious in the selection of films. To be able to add new viewers, to engage the existing viewers, for this, the purchase of such big films will continue.

It is a matter of coincidence that in the last two years, Akshay Kumar has been associated with every important moment of OTT and theater release. His own ‘Laxxmi’ was the biggest first film to come on OTT in 2020. That was a compulsion, as theaters were closed.

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When the theaters opened this year, it was his ‘Bellbottom’ first and the film which revived the theater business also became ‘Sooryavanshi’. Now even after the theaters re-opened, ‘Atrangi Re’ will become the first major film to be released on OTT.

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