Nowadays one interesting thing is happening when makers started to flaunt IMDb rating on day one afternoon itself.
IMDB rating used to be parameter in long term to judge genuine audience response.
Now even on day one, 8,000 plus rating a film gets and out of that 5000 plus are 10/10 and that’s astonishing.
It is well known in corridors of Bollywood that money is thrown on IMDb ratings to improve ‘perception’ and perception among industry folks only though IMDb ratings have become laughing stock among cinephiles.
Social media lost its credibility long back when marketing folks started spending on Twitter/Facebook/YouTube/Instagram metrics in order to make stars/makers happy.
