Mr Perfectionist of Bollywood, Aamir Khan, who has built a reputation for delivering excellent films, is currently promoting his new film Laal Singh Chaddha. With this film, the megastar returns to the silver screen over four years after his last appearance, and everyone is looking forward to it. While the actor has already built a huge hype around the film with his unusual promotional techniques, here’s why we believe Laal Singh Chaddha will be Aamir Khan’s first entry into the Rs 400 crore club.
Aamir Khan returns after a big gap:
If we ignore the flop that was Thugs of Hindostan, the actor has established every club in Bollywood with his blockbusters Ghajini (Rs 100 crore club), 3 Idiots (Rs 200 crore club), Dhoom 3 (Rs 250 crore club), PK (Rs 300 crore club), and Dangal (Rs 300 crore club). The latter remains the highest-grossing Bollywood film in the home market, as well as the highest-grossing Indian film worldwide. Hence, Laal Singh Chaddha is highly-awaited.
An official remake of the cult film:
The film is a remake of the cult classic Forrest Gump, which starred Tom Hanks as the titular character. The Robert Zemeckis directed film is regarded as one of the best in world cinema, and given Aamir Khan’s passion and attention to detail in all of his films, we can expect Laal Singh Chaddha to be a winner.
Aggressive marketing strategy:
Aamir Khan is known for his distinct and diverse marketing methods when it comes to promoting his big-budget films, in addition to achieving new box office records. Rather than going the traditional way, the actor-director-producer prefers to use subtle yet effective promotional techniques for his films. With his unorthodox marketing strategy, his multi-talented personality has repeatedly impressed his fans and moviegoers. And now, once again, AK has proven that he is the ‘master of marketing,’ as he has experimented with some novel tactics to advertise his next blockbuster Laal Singh Chaddha.
Big holiday release:
Laal Singh Chaddha will be released on August 11th and will take advantage of the Raksha Bandhan holiday. It will be followed by the weekend, with the added benefit of the 15th of August being a national holiday for Independence Day.
Kareena Kapoor Khan, Mona Singh, and Naga Chaitanya Akkineni also star in the film, which is produced by Aamir Khan Productions, Viacom18 Studios, and Paramount Pictures.
