Shah Rukh proved every critic wrong and crossed every hurdle to deliver biggest comeback ever. Not only ‘Pathaan’ has become highest grosser ever Hindi film in overseas, India and worldwide but first Hindi film ever to cross 1000 crores gross worldwide ever without China release (‘Dangal’ was 700 cr plus Worldwide without China). Even if it misses by few lacs due to overseas figure still it will be 1000 cr worldwide and 500 cr nett India Hindi tomorrow.
With such a terrific trending despite 4th week, from Monday evening and Tuesday morning film will have 25% more shows in prime time across national chains. This is unheard for a film in 4th week as all new releases ‘Shehzada’ and ‘Antman’ tanked at box office badly. This gives ‘Pathaan’ more impetus and now it should cross 511 cr nett of ‘Baahubali 2’ record in next 7-10 days.
Even despite release of Akshay Kumar – Emraan Hashmi starrer ‘Selfiee’, ‘Pathaan’ will have decent screen size in 5th week as it will be second most preferred film in cinemas. This is simply outstanding.
With only 30-35% drop on 4th Monday, film has chance for super solid weekdays which will take film to 504 cr nett Hindi and 522 cr nett all India all languages at end of 4th week. Total of 15 cr nett in 4th week is emphatic after such a dream run.
New Marketing Strategy of Shah Rukh Khan:
Since the media does a two way thing to get allegedly paid for doing interviews, helping in promotions, it didn’t go for anything like that. The actor visited neither The Kapil Sharma Show nor Bigg Boss, using no such media channels except his social media with huge fan base.
The recently released Shehzada did excessive promotions but flopped at the Box-office. Since Pathaan’s promotion strategy is now talk of the town, it has truly inspired other makers to follow the same way.
1. Journalists take interviews of actors and increase their own social media following
2. They ask either cliche questions pre decided or something controversial ones and neither helps
3. They will go to premiere and return favour by not criticising the film over 1st weekend and then once if flops, they will disown and move on. This practice audience has identified and it’s very distasteful
4. Not many credible media outlets left and fewer journos who can get over their social media obsession and status for all kind of favours
5. No mall or city left where actors have not gone and seriously it doesn’t help film at all. Example is numerous flop films in recent past
6. TV show gets TRP but films or actors get zero help from these appearances
7. Dumb PR and marketing guys have nothing to offer in return of hefty sum of fee – city tours and mall visit. Team ‘Pathaan’ avoided these bunch of idiots too.
So it was masterstroke by Team ‘Pathaan’ to only interact with fans who eventually make or break a film rather than entertain media miscreants.
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