Shah Rukh Khan is making comeback after a long hiatus and a teaser of his all three upcoming films was released sometime back. Pathaan will be the first to arrive on 25th January 2023 and expectations are humongous with John Abraham and Deepika Padukone joining the cast of this mega-budget YRF film.
Earlier this year, SRK shared the teaser of Pathaan and he wrote: “I know it’s late… But remember the date… Pathaan time starts now…See you in cinemas on 25th January, 2023. Releasing in Hindi, Tamil and Telugu. Celebrate Pathaan with #YRF50 only at a big screen near you.”
I know it’s late… But remember the date… Pathaan time starts now…
See you in cinemas on 25th January, 2023.
Releasing in Hindi, Tamil and Telugu.
Celebrate #Pathaan with #YRF50 only at a big screen near you. @deepikapadukone |@TheJohnAbraham | #SiddharthAnand | @yrf pic.twitter.com/dm30yLDfF7
— Shah Rukh Khan (@iamsrk) March 2, 2022
There were a lot of speculations that the trailer of the much-awaited film will be attached to the latest YRF release Shamshera as the announcement teaser is already out. But in order to keep expectations in check and keep the campaign more focused makers have decided otherwise.
As per the source, Shah Rukh Khan will start promoting the film from Diwali onwards and the trailer should not be expected before November mid if not end. What we can tell you is that its trailer will be attached to a huge Hollywood film so it will get huge traction.
A worldwide promotion plan is in place and it should not be a typical soft sober marketing campaign for sure.
Pathaan also stars Deepika Padukone and John Abraham. The film will release in Hindi, Tamil and Telugu on January 25, 2023. Apart from this, Shah Rukh Khan will also star in Rajkumar Hirani’s Dunki, co-starring Taapsee Pannu and Atlee’s Jawan with Nayanthara.