As Dhurandhar is continuing to rule the box office in India, the battle for the Christmas 2025 period is getting intense between the Kartik Aaryan led Tu Meri Main Tera Main Tera Tu Meri and the James Cameron film, Avatar: Fire and Ash. And in a surprising turn of events, exhibitors have decided to reduce the show count of Avatar: Fire and Ash on Christmas Day to accommodate the Kartik Aaryan rom-com at their properties.
“Jio Star Studios (Distributor of Avatar: Fire and Ash in India for Disney India) has permitted exhibitors to move the Christmas Day programming for Avatar: Fire and Ashas the exhibitors had strong pressure from the stakeholders of Tu Meri Main Tera Main Tera Tu Meriheadlined by Kartik Aaryan with Ananya Panday. The show reduction process has already begun at independent chains, and approx. 30 per cent of the shows will be reduced for Avatar: Fire and Ash on Christmas Day, which will give a very good release to the Kartik Aaryan film,” a trade source shared.
The exhibitors are bullish on Tu Meri Main Tera Main Tera Tu Meri as it’s a happy film featuring a young star like Kartik Aaryan, and it fits the bill for the family plans over the holiday period of Christmas and New Year. “There is strong demand for Tu Meri Main Tera among the youth, and they are expected to ensure a strong start for the film on the opening day despite competition. The audience demand is driving the showcasing and programming, as Avatar: Fire and Ash has clearly not fired the way it should have at the box office,” the trade source told Bollywood Hungama.
In contrast, Jio Studios has not permitted any reduction in shows for Dhurandhar on Christmas Day. Exhibitors are adhering strictly to the original showcasing commitments for the film.
(Also read: PVR INOX Launches India’s Highest Multiplex In Leh At 11,500 Feet: Dhurandhar And Avatar Fire And Ash Lead The Opening Lineup )
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