Since the coronavirus pandemic and nationwide lockdown many filmmakers have turned to OTT platforms to release their films.
Now that the situation is getting back on track slowly some filmmakers are opting for theatrical release. However, some films are still taking digital releases.
According to the reports Farhan Akhtar starrer Toofan will release on Amazon Prime Video.
An industry source was quoted as saying, “Toofan was initially expected to release in September 2020. However with the lockdown in effect, the film’s release was put on hold indefinitely. Though it comes as a surprise that the director Rakesh Omprakash Mehra and producers opted for a direct to OTT release rather than a conventional theatrical release, it is now certain that Toofan will premiere directly on Amazon Prime Video.”
It further added, “Currently theatres are just opening up, and it will be a while before they and their business returns to normal. Releasing a film in an uncertain atmosphere like this is detrimental to business. But on the other hand, opting for a direct to OTT release, a filmmaker is assured of a certain sum that will cover his initial expense. Given this situation it is obvious why filmmakers still prefer to release their films on OTT platforms over theatres.”
Farhan will be seen by playing a boxer. The film also stars Mrunal Thakur and Paresh Rawal. Interestingly, Toofan is the second sports based film that Mehra and Akhtar are collaborating on.