Gangubai Kathiawadi: Mumbai multiplex holds a show at 1:00 am due to outstanding demand

Neither the industry nor the filmmakers anticipated that movie theatres would be forced to play films beyond midnight!

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Sanjay Leela Bhansali’s Gangubai Kathiawadi, starring Alia Bhatt, was released yesterday and has received a positive response. The feedback has been quite excellent, and the collections have also been very encouraging. Despite the pandemic restrictions, the opening has surpassed that of Alia Bhatt’s Raazi (2018), which opened to Rs. 7.53 crore.

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However, neither the industry nor the filmmakers anticipated that movie theatres would be forced to play films beyond midnight! The movie was in such high demand at Maxus Cinemas in Borivali, Mumbai, that the management chose to show it at 1:00 a.m.! To keep up with demand, early morning shows at 6:00 a.m., 7:00 a.m., and 8:00 a.m. were also held in this theatre.

A source from the exhibition sector said, “We all knew that Gangubai Kathiawadi would attract audiences but we didn’t expect such kind of response. Mumbai, moreover, is operating at 50% occupancy. As a result, shows were sold out in no time. Hence, Maxus Cinemas, Borivali, must have decided to organize a show at 1:00 am and then also from 6:00 am onwards. Their last show on Friday was at 11:55 pm and it was house full. Interestingly, many viewers came to see the Alia Bhatt-starrer for the 1:00 am show too, which is why the same show is also scheduled on Sunday, February 27. Since there’s no night curfew in many places of Maharashtra, exhibitors are taking advantage and why not if viewers have no qualms.”

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The source continued, “Many cinemas have increased the shows of Gangubai Kathiawadi. The shows of Valimai – The Power version have been replaced as the response to the Ajith starrer in Hindi is not encouraging. Nevertheless, Maxus Cinemas, Borivali is the only cinema to have shows as late as 1:00 am. We won’t be surprised if a few other cinema halls might follow suit as the demand for the film is tremendous at present.”

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