Kartik Aaryan Refused To Do Paan Masala Endorsement, Rejected Rs. 9 Crore Offer

Kartik Aaryan is conscious of his responsibility as a 'youth icon' and refused to do Paan Masala endorsement as it leads to cancer

At the time when veteran actors like Shah Rukh Khan, Ajay Devgn and Akshay Kumar are endorsing various Paan Masala companies, Bollywood’s youngest superstar Kartik Aaryan has resolutely said no to a tempting offer to endorse Paan Masala.

Actor Kartik Aaryan has said no to around Rs. 8-9 crore offer to endorse paan masala. Kartik seems to have principles, a rare commodity in today’s actors who suffer from the gift of the ‘grab’. Saying no to such big money is not easy. But Kartik is conscious of his responsibility as a youth icon.

Former chairperson of the censor board and producer Pahlaj Nihalani appreciated Kartik’s decision not to endorse harmful products and said, “Paan masala is killing people. Being encouraged to take gutka and paan masala by Bollywood role models is definitely damaging to the nation’s health.”

Nihalani further stated that the broadcasting of alcohol and paan masala ads is illegal and unconstitutional. “Law forbids the CBFC from granting certification to paan masala and alcohol ads. Therefore, the ads for these products being broadcast are illegal. Actors who are part of such ads should know they’re participating in an illegal activity.”

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