On Wednesday, the makers of Laal Singh Chaddha, starring Aamir Khan, released a fresh behind-the-scenes film. It gives audiences a behind-the-scenes look at the film’s development, which was delayed significantly by the pandemic. The video features shots of Aamir’s Panchgani farmhouse as well as snow-capped mountains.
The video includes BTS shots from many of the locations where the movie was filmed because it was filmed all across the nation in various environments. The video features a number of celebrities, including Mona Singh, Naga Chaitanya, Atul Kulkarni, and Kareena Kapoor Khan.
The video is accompanied by Laal Singh Chaddha song Kahani. Watch here:
Earlier today, the makers shared a poster of Naga Chaitanya’s Laal Singh Chaddha character Balaraju.
— Aamir Khan Productions (@AKPPL_Official) July 20, 2022
To promote his next movie Laal Singh Chaddha, Aamir Khan has been experimenting with novel strategies. Contrary to usual, the film’s soundtrack has been made available in audio form before the videos. The purpose of this is to draw attention to the makers of the songs.
This proves that Aamir Khan has taken a way of simple honest marketing for Laal Singh Chaddha in the times of noisy, paid and influencer based marketing.
Laal Singh Chaddha is the official Hindi adaptation of Tom Hanks’ Forrest Gump. Directed by Advait Chandan, who previously helmed Secret Superstar, the film is slated to release on August 11.