We are not wrong when we say Netflix is ruling the streaming platforms presently. The streaming giant has some of the most amazing content to watch and it has become the go-to option for all the binge-watchers.
The OTT is not the king in terms of content but also manage to flabbergast its audience with its brilliant marketing strategies. Recently when actor Anil Kapoor and Anurag Kayshap started word war on Twitter, everyone was shocked and put all the flashlight on them. However, it eventually turned out to be a masterly promotional strategy for there upcoming release AK Vs AK.
However, this seems not a good sign for Netflix’s another project Ugly 2 which is being announced amid the AK Vs AK promotions that they have expressed their displeasure in no uncertain terms to Kashyap for “diverting attention”.
Ugly 2 director Ajay Rai has had to issue a clarification as to how Ugly 2 “diverted attention” from AK Vs AK.
According to an entertainment portal Rai said, “This film has been my dream project for a very long time, and when I met Anurag Kashyap after B.A.Pass he told me this should be my next film. I went on to do other things but when I met him recently he asked me what happened to that script you had narrated to me and I asked him if I could title the film Ugly 2 because of the similar genre and tone and if would like to be associated with it. Anurag liked the idea and said let’s talk further after the promotion and release of AK vs AK.”
He added, “ I was very happy and I shared this conversation with my whole team, obviously they were also very excited and one of them went out and spoke about it as if things were locked. As a filmmaker, I would like to say that I hope this news does not jeopardize the film. As soon as things are finalized we will make an announcement.”
Well, we hope this don’t affect both the projects and filmmakers.