Mohanlal‘s highly anticipated Drishyam 3 has sealed a massive partnership with Panorama Studios, marking a historic moment for Malayalam cinema. The makers have reportedly closed a deal worth over 350 crore, making it the biggest business transaction ever for a Malayalam film. This shows the incredible brand value that the Drishyam franchise has built after the blockbuster success of the first two parts.
Panorama Studios, known for backing and distributing major Bollywood titles, has acquired the distribution rights for Drishyam 3. The studio already had the Hindi remake rights of the film. This partnership ensures that the film will enjoy a massive nationwide and global release strategy, far beyond the traditional boundaries of Malayalam cinema.
A 350 Crore Plus Deal Changes Everything
According to reports, Aashirvad Cinemas, the original producer of the Malayalam blockbuster franchise, has secured a huge three digit figure from theatrical and other rights alone from Panorama Studios. Panorama now holds full ownership and will decide the release date and other plans regarding the movie.
This is truly historical because no Malayalam film has ever done this much business before. The scale of the deal highlights the extraordinary brand value that the Drishyam series holds. With Mohanlal returning as the iconic Georgekutty and director Jeethu Joseph once again helming the project, expectations are soaring to unprecedented levels.
Malayalam Version Will Release First
It is reported that the Kerala release of Drishyam 3 will be through Aashirvad Cinemas, and that is their only involvement going forward. Even though all rights are now with Panorama Studios, the Malayalam version will be released first in theatres worldwide.
The Hindi version, which is scheduled to go on floors this December, will arrive later. This is significant because it shows respect for the original Malayalam franchise while also planning a massive Hindi remake with Ajay Devgn reprising his role from the earlier Hindi versions.
Biggest Mollywood Film Ever
As anticipation builds, Drishyam 3 is already being touted as one of the biggest Mollywood films ever made. This historic deal not only solidifies the franchise’s legacy but also marks another major leap for Malayalam cinema on the national stage.
The success of Drishyam and Drishyam 2 proved that compelling storytelling with strong performances can transcend language barriers. Now with Panorama Studios backing the third installment, the film is expected to reach even wider audiences across India and overseas markets.
About Drishyam 3
Drishyam 3 is an upcoming Malayalam thriller film directed by Jeethu Joseph and starring Mohanlal in the lead role. The film is produced by Aashirvad Cinemas with distribution rights now owned by Panorama Studios. More official announcements about the release date are awaited.
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