Multiplexes are showing fake bookings booked by producers to create buzz, claims trade? Is Box Office number new marketing tool?

There are reports everywhere that only Tiger Shroff's film has opened advance bookings as of now. But is it the whole truth? Let us tell you!

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Tiger Shroff is gearing up for the release of Heropanti 2, his much-anticipated sequel. The trailer drew the attention of the internet since it was packed with action and drama. Despite the fact that the film will be competing with Ajay Devgn’s Runway 34, the Ahmed Khan-directed picture is expected to fare well at the box office. There are reports everywhere that only Tiger Shroff’s film has opened advance bookings as of now. But is it the whole truth? Let us tell you!

When a trade expert tweeted about multiplexes being sold out of Heropanti 2 tickets, a social media user criticised him for fabricating the news.

He wrote, “Its all fake. Just see this video theatres have just shown fast filling on bookmyshow but how can same seats be booked for all shows. While theatre mai jaa kar poocha to 1 ticket bhi nahi thi”

Trade Analyst Atul Mohan also took a dig at this news and wrote, “This Eid… The Cinema’s Will Earn Money… With No Audience.”

To this, Girish Johar stated the facts straight by saying, “Kyaaaa Pappaaajiiii… #BOMarketingTool hai naa !!!”

So, what is a Box Office Marketing Tool if not this?


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