As soon as the news of theatres re-opening came in, the filmmakers dint even took a moment to announce the release date of their upcoming films. As there are a lot of films to be released, many of them will be seen clashing at the box office. One of these clashes will be between Dabbang actor Salman Khan and John Abraham. Salman Khan and Aayush Sharma’s starrer film Antim: The Final Truth is slated to release on 26th November, whereas John Abraham’s Satyameva Jayate will be also released on the same day.
According to the sources “The exhibitors have received a message from the distribution end about blocking screens at reasonable terms. The message also has some instructions in the form of displaying the film’s poster at the prominent position across all the properties, playing the trailer before all film releases until November 26.”
“Salman and Zee understand the plight of cinema owners and hence have decided to bear the marketing expense. In today’s time, in 90 out of 100 cases, it’s the exhibitors, who have to bear the expense for printing the hoardings and banners,” the source added.
Revealing more about Antim’s opening, the source said, “Though it’s not an out and out Salman Khan film, yet, he has enough presence to get the audience to cinema halls. They are not being unreasonable by asking for all shows, as it’s not a full-fledged Salman film, but they do believe that any film with Salman’s extended presence deserves a prime-time showcasing. The team is confident of getting a good deal of cinema properties. Most exhibitors have agreed to display the hoardings and play their trailer in the respective properties in every show from next week. Salman and Zee have opted for a marketing mix of digital with on ground. Don’t be surprised if you spot assets of Antim at most major cinema halls this Diwali. This is just the beginning as both – SMJ 2 and Antim team – will go all out in terms of marketing in the days to come.”