Before lockdown and coronavirus, it was mandatorily to follow the eight-week rule for digital release. Now post-lockdown filmmakers have been demanding for shortening of this window. However, the multiplexes didn’t like the idea fearing that their business will hamper.
South makers have successfully tempered the rules and released Vijay’s super-hit film, Master, released within 16 days on Amazon Prime.
Now according to the reports Salman Khan starrer Radhe – Your Most Wanted Bhai will release in ZeePlex within a month of theatrical release.
Shariq Patel, Chief Business Officer, Zee Studios was quoted as saying, “We are looking at releasing Radhe – Your Most Wanted Bhai earlier on ZeePlex. What that window would be is something that we haven’t decided yet. But yes, we definitely plan to bring Radhe – Your Most Wanted Bhai within a month of its theatrical release on ZeePlex.”
Since the COVID cases are again increasing in the country especially in Mumbai the Government has again applied a 50% occupancy rule in cinemas in some major state which might continue till Eid.
Talking about the restriction Shariq Patel told the media, “Yes, we’ll release Radhe – Your Most Wanted Bhai on Eid despite theatres running at 50% occupancy. Unless and until there’s a severe lockdown being enforced, I don’t see ourselves making any changes to the release plan right now. However, we are 2 months away and with the way the vaccination drive is picking up, I am hopeful that the restrictions would generally ease up in the weeks to come.”