Bollywood superstar Shah Rukh Khan is a proud father of his son Aryan Khan, who recently launched his own luxury streetwear brand, DYAVOL. The actor took to Twitter on Saturday to share his excitement about seeing his son’s brand at the Mumbai airport.
Shah Rukh Shares The New Clothing Line Of D’yavol
“Excited to see this now at the Mumbai airport….new lifestyle stuff coming out soon. I like the new cargos…. ❌”, Shah Rukh tweeted, along with a video showcasing brand and its logo X which is the logo of DYAVOL.
DYAVOL, which means ‘devil’ in Russian, is a brand of luxury streetwear that offers jackets, t-shirts, hoodies, pants, and accessories. The brand was launched on March 30, 2023, with a promotional video directed by Aryan himself, featuring his father Shah Rukh Khan as the protagonist.
The brand claims to be “a reflection of the youth’s rebellious spirit and attitude”, and its motto is “Don’t You Ask, Vibe Or Leave”. The brand’s website describes its products as “crafted with premium materials, designed with intricate details, and infused with a touch of mischief”.
The brand has received a lot of attention and appreciation from the fashion industry and the public, with its first collection selling out within a day of its launch. The brand has also faced some criticism for its high prices, with some jackets costing up to Rs 2 lakh and some t-shirts ranging from Rs 25,000 to Rs 47,000.
Shah Rukh Khan, however, has defended his son’s brand, saying that even he does not get any concession from his son. In a recent Ask SRK session on Twitter, a fan asked him to make DYAVOL jackets for Rs 1000-2000, to which the actor replied, “Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahe…kuch karta hoon..!! #Jawan”
Aryan Khan, on the other hand, is yet to make his directorial debut with STARDOM in Bollywood, but has already made a name for himself as a voice actor. He voiced the character of Simba in the Hindi version of The Lion King in 2019, along with his father who voiced Mufasa.
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