Sidharth Malhotra has stirred fresh chatter around Bollywood’s publicity game after a cheeky remark on Koffee With Karan put Kartik Aaryan’s PR budget in the spotlight. During a segment on the show, when he was asked what he would like to take from Kartik Aaryan, Sidharth replied, “The PR budget that he has.” The crack landed as a playful jab, but the episode also gained attention for his separate comments on paid PR and the way stars build perception around themselves.
Sidharth’s Kartik Aaryan Quip Gets Attention
The Kartik Aaryan mention came in a light, rapid fire style exchange, which gave the moment its sting and viral value. Sidharth did not level any direct allegation, but the wording was pointed enough to instantly stand out. In the current celebrity ecosystem, where visibility is often treated as seriously as box office performance, even an offhand line like this can trigger a larger conversation.
That is exactly what has happened here. His answer has pushed Bollywood’s long running discussion about publicity machinery, image management and carefully designed star narratives back into focus.
Sidharth Also Shared His View On Paid Pr
On an unrelated note in the conversation, Sidharth also spoke about paid PR more broadly and made his feelings on the practice quite clear. He said, “Paid PR, I feel, is unnecessary at times. It’s like if I’m transferring funds from one account of my own to another account.”
He followed that up with a sarcastic analogy, saying, “Like one morning you pay yourself one crore. Like I’m richer by a crore, but you only gave it. It’s stupid.”
Taken together, the two moments have given the episode extra traction. One was a witty celebrity dig, the other was a wider comment on how hollow manufactured buzz can seem from the inside.
Sidharth Malhotra’s Recent And Upcoming Work
Sidharth’s recent run has included both streaming and theatrical releases. He was seen in Thank God in 2022 alongside Ajay Devgn and Rakul Preet Singh, followed by Mission Majnu in 2023, the Netflix spy drama with Rashmika Mandanna. Shershaah, which premiered on Prime Video in 2021, still remains one of the defining titles of his recent career.
His latest theatrical outing, The Vvaan: Force of the Forrest, released on September 25, 2026 and emerged as a moderate hit. The film paired him with Tamannaah Bhatia and added a fresh commercial chapter to his recent work. With the film already behind him and moments like this keeping him in conversation, Sidharth continues to hold attention both on screen and off it.
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