SS Rajamouli’s RRR has been making waves ever since its release, and the film recently bagged an Academy Award for Best Original Song for “Naatu Naatu.” However, the win has been met with some controversy, with some claiming that the filmmakers spent a significant amount of money on their Oscar campaign.
SS Karthikeya, the son of Rajamouli who spearheaded the Oscar campaign for RRR, has responded to these allegations in a recent interview. He dismissed claims that the team had “bought” the prestigious award, stating that the Oscars are an institution with a long history and a strict process for selecting winners.
“It is a big joke that we can buy an Oscar if we give money,” he said. Karthikeya also addressed rumors that the team spent a large sum of money to secure seats at the Oscar ceremony, admitting that they did purchase some seats as the Academy only provides limited seats to nominees. However, he clarified that the amount spent on tickets was lower than the rumored amount.
According to Karthikeya, the campaign for RRR in the West began after seeing the positive reception the film received from both the diaspora and natives. The film has already won several international awards, including a Golden Globe for Best Original Song and the Best Director award from the New York Film Critics Circle.
While some may question the validity of RRR’s Oscar win, Karthikeya’s statements suggest that the team relied on hard work and talent rather than simply throwing money at the problem.
RRR Film Producers Allegedly Splurge On Oscars Campaign, Nearly Matching KGF Chapter 2’s Budget.
Senior director Tammareddy Bharadwaj has been vocal about his opinions on the matter, claiming that such a large sum of money could be used to fund 8 to 10 films instead. He also took a dig at the makers, saying that they could have made films of their choice instead of spending so much money to please or teach someone.
RRR’s reported budget is 600 crores, and the amount spent on the Oscars campaign is just 20 crores short of the budget of KGF Chapter 2, which was made at a reported cost of 100 crores. Despite Bharadwaj’s criticism, the film’s fans have come out in support of the makers, arguing that the campaign has brought recognition and fame to the Indian film industry.
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