As the wedding season approaches and Dussehra draws near, Dharma Productions has partnered with District to launch a unique contest around its upcoming release Sunny Sanskari Ki Tulsi Kumari (SSKTK). Two lucky winners will take home the actual costumes worn by the film’s cast, a lehenga designed by Manish Malhotra and a kurta designed by Kunal Rawal.
The rules are simple. Once advance booking on District opens, fans only need to book their tickets for Sunny Sanskari Ki Tulsi Kumari through the platform to enter the draw. The contest is being positioned as the ultimate “Dharma Dream Wedding” celebration.
Bringing Bollywood Fashion to Real Weddings
This promotional campaign goes beyond standard giveaways. The two winners will receive official costumes directly from the film’s sets, allowing them to step into the glamour of a Dharma wedding. Directed by Shashank Khaitan, the film stars Varun Dhawan, Janhvi Kapoor, Sanya Malhotra and Rohit Saraf.
Dharma Productions announced the contest by noting:
“👉 Get a chance to win an actual @manishmalhotra05 designed Lehenga & @kunalrawalofficial designed Kurta worn by the cast, from the sets of Sunny Sanskari Ki Tulsi Kumari. ✨
All you have to do is – Book two tickets on @districtupdates | Link in bio 🍿”
Why This Strategy Works for Dharma and District
Dharma Productions has long been associated with grandeur, fashion and celebration on screen, and Sunny Sanskari Ki Tulsi Kumari continues that tradition. By tying advance bookings to an experiential contest, the studio is engaging audiences in a way that goes beyond songs and trailers.
For District, this collaboration strengthens the platform’s visibility and creates a compelling reason for audiences to book early. The concept aligns well with the festive season, as the film itself revolves around love, family, and celebrations.
Contest Details for Fans
Two winners will be chosen. The prizes are one lehenga and one kurta, designed by Manish Malhotra and Kunal Rawal, worn by the cast in the film. Fans must book tickets on District once advance booking for the film opens. No extra purchase is required beyond ticket booking.
The selection process and eligibility rules have not yet been fully disclosed, so fans are advised to watch out for updates from Dharma Productions and District.
The contest underlines a growing trend of experiential promotions in Bollywood. Fans are not just passive viewers but active participants who can share in the film’s spectacle. For those who win, the experience will be nothing short of a Bollywood wedding fantasy brought to life.
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