Two significant movies are set for simultaneous cinema releases this Diwali. Ram Setu, starring Akshay Kumar, is on one side, while Thank God, starring Ajay Devgan and Siddharth Malhotra, is on the other. The distributors have begun a campaign to entice viewers for their films, even though the details of Ram Setu and Thank God’s advance ticket sales have not yet been made public.
A masterful move has been made by Anil Thadani, who is releasing Thank God for Bhushan Kumar on T-Series. “Anil Thadani has sent out a clear mail to exhibitors across the country to keep nominal and regular pricing for Thank God. The distributor has asked the national chain owners to price Thank God at-least 20 percent lower than Ram Setu. His idea is to invite families in large numbers to the cinema halls and create an atmosphere of a perfect Diwali outing,” a close source told Bollywood Hungama.
Lower ticket rates will encourage more people to attend the theatre, and favourable word-of-mouth will encourage more people to visit the movie theatre. In relation to this, the source added, “Well, that’s the idea, that’s the thought. They want to make cinema approachable to the masses again. The same strategy was adopted for 2022’s only blockbuster, Bhool Bhulaiyaa 2 as well, and the returns are there for everyone to see.”
Along with Sidharth Malhotra and Ajay Devgan, Rakul Preet Singh will play significant roles in the film Thank God. Indra Kumar, known for the film Dhamaal, directed Thank God. The movie was produced by T-Series, Soham Rockstar, Anand Pandit Motion Pictures, and Indra Kumar’s Maruti International. The movie opens in theatres on October 25. Its crucial box office rival will be Ram Setu, starring Akshay Kumar.
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