Prior to the pandemic, all Bollywood films could only be published on digital channels after spending at least eight weeks in theatres. During the pandemic phase, this regulation was eased. As a result, movies could only be streamed four weeks after they were released on the big screen. Despite this, few filmmakers are taking a pre-pandemic approach. Gangubai Kathiawadi, Alia Bhatt’s film, will be available on Netflix eight weeks after its theatrical debut. Surprisingly, the filmmakers had already settled on this technique before the film was released in theatres. Meanwhile, RRR, this week’s big-budget feature, will be available on Netflix 75 to 90 days after its theatrical release.
And now, according to reports, The Kashmir Files will follow suit. According to rumours, the blockbuster film would premiere on Zee5 in the third week of April, or in its sixth week. A source, however, told, Bollywood Hungama, “The Kashmir Files will not be out on Zee5 before completing 8 weeks in cinemas.”
When prodded for details, the source said, “Even before the film was out, it was decided that it’ll not premiere on OTT before 8 weeks. Now that the film is doing extraordinary business, the idea is to keep pushing it in cinemas as much as possible. Not just the usual moviegoing audience, many who haven’t stepped in a cinema hall for years have gone to see The Kashmir Files. The film is in the third week and even right now, there’s a lot of demand for the film, with the makers getting requests even from far-flung areas. It has managed to sustain itself despite the release of the much loved film, RRR. Hence, Zee Studios and the other stakeholders haven’t decided on a date for the digital release. However, it won’t be out on Zee5 before 8 weeks. There’s no need to compromise on the blockbuster theatrical run.”
The Kashmir Files was released in cinemas on March 11. It’ll complete 8 weeks on April 29.