The New Normal: Hollywood Emerges As Big Risk-Taker Than Bollywood To Release Films In Cinemas

The New Normal: Hollywood Emerges As Big Risk-Taker Than Bollywood To Release Films In Cinemas

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The New Normal: Hollywood Emerges As Big Risk-Taker Than Bollywood To Release Films In Cinemas
The New Normal: Hollywood Emerges As Big Risk-Taker Than Bollywood To Release Films In Cinemas

Cinema business has been hit by the coronavirus pandemic really hard. After almost nine months, the theatres in the country have started slowly working. However, it has seen that Bollywood is more conscious in releasing movies than Hollywood.

Hollywood entered in the new normal with DreamWorks Animation’s Trolls World Tour followed by Korean film Peninsula and now Warner Bros.’ Tenet which is making a huge buzz in the audience. Wonder Woman 1984 is also ready to hit the Indian market on 24th December.

While on the other hand, it seems Bollywood has yet not embraced the new normal. Comparing to Hollywood, Bollywood has no released ever since the theatres opened except for Abhishek Sharma’s Suraj Pe Mangal Bhari which opened in Indian cinemas on 15th November on the occasion of Diwali. Now the next film which is in line to release is Indoo Ki Jawani which will hit on 11th December. Other than this there’s no other Hindi film that’s been announced for theatrical release so far.

So many biggies are still on hold for release in Bollywood as the makers still seem scared to release their films probably because of the fear of not collecting big at the box office.

Well, this seems that Bollywood is afraid of taking the risks. Taking OTT as an option for them and it seems filmmakers have found their comfort zone in it.

We should also keep this in mind that for Hollywood Indian is not its main market. However, for Bollywood films like Akshay Kumar’s Sooryavanshi and Ranveer Singh’s ’83, India is the main market. If Hollywood filmmakers are taking risks then this can be the major reason that the total revenues from Indian theatres won’t be so substantial that if footfalls don’t increase substantially.

Well, analysing the market it seems Bollywood filmmakers want to play slow and steady.


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