Treat For SRKians Continues: Shah Rukh Khan Plans To Make A Documentary On A Journey Of His Fans And Unique Marketing Strategy For Pathaan. Details Inside!

There is not as such a formal announcement on whether it will get released on an OTT (Over-The-Top) platform

King Khan, who is known as an inspiration for many, has made the Bollywood industry more exciting, thrilling and loving since his entry into it first as Deewana in 1992. He turned 57 yesterday on November 2 and the craze for celebration was evident from fans’ side either singing or decorating places with his posters from his films.

Fans gathered in large numbers outside his house ‘Mannat’ to catch one glimpse. As tradition, SRK came out with son AbRam Khan and waved to those standing there. Not only this, but he opened his arms showcasing his signature move and gave a flying kiss to SRKians, a common term for his fans.

“Shah Rukh Khan and his team are making a documentary on the massive fan following that he has earned over his 30-year journey in the industry. The idea is to encapsulate the thoughts of fans, and what makes them travel to Mannat every year on SRK’s birthday. It will also feature some of the fans who traveled from outside India to get a glimpse of Shah Rukh Khan,” Pinkvilla quoted its source as saying.

The source added, “The shots and mayhem outside Mannat aside, the documentary will also feature some of the fan interactions of SRK on the birthday eve. It’s basically one special package to celebrate SRK at 57.”

There is not as such a formal announcement on whether it will get released on an OTT (Over-The-Top) platform. It will certainly be a memorable piece for upcoming generations to remember the superstar with his films and love for fans.

“It’s going to a fan-led campaign, with minimal or even no interaction with the media. Shah Rukh feels, he owes it to the fans, who have stood by him through thick and thin. The same prototype will be followed for Jawaan and Dunki too. He wants to give it back to the fans for their unconditional support, and will be driving the marketing campaign of Pathaan completely with his fans,” it source revealed on Pathaan’s marketing campaign by fans instead of media.

Meanwhile, Pathaan is set to release on January 25, 2023, which is full of drama and action which is directed by Siddharth Anand and produced by Aditya Chopra.

 

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