As we all know that cinema halls are closed amid lockdown. It is creating a huge stoppage of entertainment for movie lovers. Hence, many producers came forward and started releasing their movies which have completed their shoots on OTT platforms.
To name a few, Amutabh Bachchan and Ayushmann Khurrana starrer Gulabo Sitabo and Vidya Balan starrer Shakuntala Devi will have a direct OTT release instead of waiting for the theaters to reopen.
However, Yash Raj Films (YRF), one of the reputed production houses aren’t supporting the OTT decision. According to a source, “Like other banners, YRF too has been approached by various digital platforms to buy the rights of their upcoming films. However, they don’t feel it is fair for their films, made for big screen experience, to be consumed by viewers on their cell phones or laptops. Also, they care for the exhibition sector which has suffered arguably the maximum due to the lockdown. YRF team, including Aditya Chopra, don’t want to add to their woes.”
Although in a video interview, the vice president for distribution of Yash Raj Films, Rohan Malhotra made it clear that they plan to release their long-delayed film Sandeep Aur Pinky Faraar once theatres start.
YRF have movies including Bunty Aur Babli 2, Shamshera, Jayeshbhai Jordaar and Prithviraj in their kitty.
The source also says, “All these films are also on and the lockdown has not led to the shelving of any project.”