After the news of YRF’s start their digital venture, YRF Entertainment We have got some deets about their first OTT project. According to a source close to the development, YRF is shelling out Rs. 100 crore for the first project that will be a huge four hero starter.
The source revealed,“YRF is making its intent clear about their digital venture by shelling out Rs. 100 crore for their project. They want to produce the best content and they want to be the leaders while doing that. They want to create a paradigm shift for content in India and this first project will be a testimony to their belief to make clutter-breaking projects,” informs a trade source on conditions of anonymity.
“Of course, YRF would want to start very big and with a bang. They are the leaders of the game in the Indian film business and they would naturally want to be the best when they explore the digital landscape. YRF wants to mount this project in a way that it becomes the talk of the nation. It will be a four-hero project, something that the digital space has never seen before!” adds the source.
The informer further reveals, “This project could start as early as December this year. YRF has quietly cast this project and the pre-production is almost over. Everyone is very tight-lipped about what this project is. YRF will announce the project soon.”