War 2 has shattered a massive all-time record, signaling the arrival of a true box office tsunami. The YRF Spy Universe film, starring Hrithik Roshan and Jr NTR, has officially become the film with the highest-ever interest on the ticketing platform BookMyShow, achieving this feat five days before its theatrical release.
Now YRF has unveiled distribution strategy of the biggie which speaks of one side dominance of premiere production house.
Distribution Plan For War 2
The advance booking of War 2 commenced on Saturday and the excitement for the film is increasing as the release date of August 14 nears. The producers, Yash Raj Films (YRF), are also distributing the film and they have all gone out to ensure that the Hrithik Roshan-Jr NTR starrer gets the best showcasing.
As per reports in Bollywood Hungama, “The distribution wing of YRF has sent a list of requirements to all the theatres. To begin with, they have asked single-screen cinemas that they can’t split shows. In other words, the cinema hall should allot all shows in their property to War 2. The same directive also applies to two-screen and three-screen cinemas as well.”
The source further said, “The YRF team has asked 2-screen properties to play a minimum of 12 shows of War 2 and a minimum of 18 shows need to be played in 3-screen theatres. Multiplexes with 4, 5 and 6 screens need to play 21, 27 and 30 shows a day respectively. For 7-screen multiplexes, 36 shows are a must, while for 8-screen plexes, 42 shows are mandatory in a day. There should be 48 shows in 9-screen cinemas and for multiplexes with 10 screens and more, the requirement is 54 shows.”
Finally, the distribution team made it clear that all cinemas should confirm the show timings and pricing with their office before commencing the advance booking for War 2.
About War 2
War 2 is an upcoming action-thriller and the sixth instalment in the acclaimed YRF Spy Universe. Produced by Aditya Chopra under Yash Raj Films and directed by Ayan Mukerji, the film stars Hrithik Roshan, NTR Jr., and Kiara Advani in lead roles. It is slated for a worldwide theatrical release on August 14, 2025.
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