Friday’s box office results have pleasantly surprised everyone with the release of Zara Hatke Zara Bachke, starring Vicky Kaushal and Sara Ali Khan. The film has exceeded expectations, as film collected Rs. 5.49 crores. This performance is particularly impressive considering it has outperformed some of the larger films released in the post-pandemic era. One contributing factor to its success was the introduction of a compelling offer on the popular ticketing app, BookMyShow, where viewers were given a buy-one-get-one-free ticket deal. As soon as this offer became available, ticket sales for the film experienced a sudden surge.
Originally, the buy-one-get-one-free offer for Zara Hatke Zara Bachke was initially limited to its release day, Friday. However, to everyone’s surprise, the offer was extended until Sunday, June 4. Industry experts predict that this extension will attract a larger audience to the theaters to watch the comedy-drama.
What’s interesting is that the offer itself is not the sole reason behind the film’s increased viewership. A representative from a Mumbai multiplex informed that while the buy-one-get-one offer can only be availed online, many viewers still purchased tickets directly from the theater counter, where the offer was not applicable. This indicates that audiences are not merely drawn to the film due to the offer but also because they genuinely have a keen interest in the content it offers.
Exhibitors In Celebratory Mood Fir Zara Hatke Zara Bachke
According to a manager from a different multiplex in Mumbai, the success of Zara Hatke Zara Bachke can be attributed to several factors. Firstly, the film opted for normal pricing rather than high ticket rates typically associated with blockbusters. Additionally, the buy-one-get-one-free offer provided an added incentive for viewers. Even without the offer, the reasonable pricing played a significant role, especially when compared to the slightly inflated ticket rates of Spider-Man: Across The Spider-Verse, another film released during the same week. Moreover, Zara Hatke Zara Bachke is a family-friendly, clean entertainer, which appeals to a wide audience.
The song Phir Aur Kya Chahiye was particularly well-received. Furthermore, the conclusion of the IPL season has prompted people to seek leisure and entertainment outside their homes. Another contributing factor is the absence of major Hindi releases in May, apart from The Kerala Story. As a result, many viewers were eager to watch a Hindi film on the big screen, and Zara Hatke Zara Bachke fulfilled their expectations at the right time.
With the combination of the BookMyShow offer and the genuine enthusiasm of audiences to watch the film, Zara Hatke Zara Bachke is anticipated to have a successful weekend at the box office. If the film manages to maintain its momentum throughout the weekdays, it has the potential to become an unexpected hit of the year.
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