Shah Rukh Khan‘s action avatar in Pathaan was loved by everyone. The film marked his return to the big screen after a long five-year absence. The result was people showering their love on Pathaan, with videos of audiences dancing in the theatres going viral. Now, the superstar is gearing up for another action thriller Jawan. As the release date nears, the excitement has been growing stronger.
Now, we have exclusively got to know that GM Modular, a kitchen appliances brand that also makes LED lights, switches, wires, and fans, has tied up with the team of Jawan. The company will be hosting free giveaway competitions and events for the film. This marketing strategy might further boost the film’s hype on the marketplace as the release date is nearing.
Jawan Has Also Collaborated With Watch Brand Just In Time
Last month, we exclusively informed all the fans that team Jawan will be collaborating with an independent watch brand called Just In Time. The company is 17 years old and is one of the renowned brands in the world of watchmaking. With over 50 stores across the nation, it is also one of the largest watch retailers in India. The brand banner will be seen in the metro sequences of the film. They have also hosted many giveaways on social media just before the film’s release, to amp up the excitement.
Jawan’s First Song ‘Zinda Banda’ Has Stirred The Internet
Last week, the first song from Jawan titled Zinda Banda from Jawan was dropped on the internet. The song has been composed and sung by Anirudh Ravichander. On YouTube, the song has shattered records, garnering an overwhelming 34.5 million views and 707k likes within the first 24 hours. The song has over 1,000 extras and dancers which gives it an extravagant feel. Right after it dropped on the internet, the song started receiving a lot of love from fans and general listeners. Some more songs from the film’s album are expected to drop in the coming weeks as the release date nears.
About Jawan
Jawan is directed by popular Tamil director Atlee Kumar in his Bollywood debut. The film is produced by Gauri Khan under Red Chillies Entertainment and co-produced by Gaurav Verma. It stars Shah Rukh Khan, Nayanthara, Vijay Sethupathi, Sanya Malhotra, and Deepika Padukone (in a special appearance). It will release theatrically on 7 September in Hindi and dubbed versions in Tamil and Telugu. So far, the makers have released its prevue and one song titled Zinda Banda; both have stormed the internet. In the coming days, we can expect more sneak peeks. A song will drop in the second week of August around the 15th, which is independence day. The official trailer of the film is expected to release in the third week of August, around the 24th.
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