The most awaited animated sequel, Minions: The Rise Of Gru, saw a massive box office opening of $ 127.5 million in the US, whereas India successfully minted a total of Rs 7.2 Cr over the weekend. It is expected that the movie will grow even more over the coming week as it has already made $202.2 million worldwide.
In India, the movie celebrated its release with a power-packed on-ground and a buzz-worthy digital activation which grabbed the audience’s eyes.
The mischievous Minions are known for their wacky energy, and nothing would’ve been better than the flash mob hosted to bring the essence of their character in front. The flash mob was organised at Oberoi Mall in Mumbai, along with a Meet & Greet event with Kevin and Stuart which was further expanded to prime locations like Cinepolis in Seawoods, Viviana Mall and Pune giving a boost to the release.
Apart from the on-ground activity, there was also a massive digital buzz on Twitter, wherein the hashtag #MinionsTheRiseOfGru was trending for four hours, boosting the movie’s release pan-India.
A spin-off prequel to the 2015 movie Minions, Minions: The Rise Of Gru is an origin story of the world’s greatest supervillain, Gru and how he first met his despicable crew to face off the unstoppable criminal force Vicious 6 to make it big as a villain.
Minions: The Rise Of Gru now playing in your nearest cinemas. Book your tickets now.
