Salman Khan starrer RADHE was a litmus test for Bollywood films, in terms of theatrical business overseas and Pay Per View model in India. This Prabhu Dheva directorial film faired poorly overseas and registered shockingly low numbers. It was partly due to poor content and partly due to Salman’s consistency in terms of providing lazily-made half-baked content in the last couple of years.
RADHE collected poor 2.25 million $ in overseas market in 1st week and out of which was 1.40 million $ was from Gulf. It is so interesting that Vijay starrer MASTER collected exact same amount 1.40 million $ in first two days beating competition from WONDER WOMAN and TENET.
RADHE collected following numbers in overseas market and in bracket is expected lifetime numbers:
1.40 million $ (1.60 MILLION $)
425K $ (525k $)
70k $ (80k $)
250K $ (350k $)
30K $ (100k $)
Film will finish with 3 million $ lifetime in best case scenario.
(also read: Radhe is Salman’s lowest rated film on IMDb)
Following is the overseas collection break up of Thalapathy Vijay starrer MASTER which is a right yardstick to compare as that film released in COVID times under similar circumstances and Salman Khan is supposed to be far bigger star in UAE middle east, at least and that too during Eid period.
2.75 million $
So these numbers tell a clear story that either Salman Khan is losing its charm or the film was really bad.