Salman khan starrer RADHE has been receiving criticism from all the quarters. The film is panned by critics and audience has made fun of it across all social media platforms. As usual, the makers and so called ‘paid’ media have been juggling with numbers to make it a success. Manipulating box office numbers was a trend few years back and now claiming success on OTT is getting even easier!
But, here we bring you the truth. The eminent producer and trade expert, Girish Johar has negated all such news. Here’s a look at what he has to say:
WOM tells that #Radhe release in normal times,would hav fallen after its 1st wknd at BO relying solely on sheer starpower of @BeingSalmanKhan. Its normal trend for last few releases,hence nothing new. Infact OTT release maybe entailing huge losses, only being covered up in books.
— Girish Johar (@girishjohar) May 15, 2021
Yes #Radhe has tried to start a new trend of watching movies in India on PAY-PER-VIEW model,but its for mature markets like US,we are a decade behind in technology & infrastructure.Timing of releasing under pandemic in an unmatured market has greased piracy channels unfortunately
— Girish Johar (@girishjohar) May 15, 2021
.#Radhe shuld hav waited more for a decent release period.Will benefit ONLY if it adds subscribers & help draw in advertisors. Rest options will not hav long legs as cost high. My take..shuld hav been a FREE EIDI GIFT for all fans,as pandemic,with lower cost to Studio,AVOD model.
— Girish Johar (@girishjohar) May 15, 2021
Before …
Self buying of tkts to show housefulLater …
pumping of BO numbersThen …
pumping of TRPsNow …
pumping of ViewsYes… We are in the Business of Entertainment & Perception Management ! 😎
— Girish Johar (@girishjohar) May 15, 2021
