Dynamics of box office changed post pandemic and now either films are blockbusters or disasters. There are very few films in between and sleeper hits are even more rare. Last year two films stood out which started slow but managed to achieve 20 times lifetime numbers than opening day.
Today we compare those two films with ‘Mrs Chatterjee Vs Norway’ which released last week.
Trajectory of great trending of content (sleeper hits) films Post Pandemic
Uunchai
Day 1: 1.81 cr
Weekend: 10.16 cr
Week 1: 17.02 cr
Lifetime: 34.20 cr (19 times of opening day)
Rocketry
Day 1: 1.25 cr
Weekend: 7.50 cr
Week 1: 12.49 cr
Lifetime: 26.05 cr (21 times of opening day)
Mrs Chatterjee Vs Norway
Day 1: 1.27 cr
Weekend: 6.42 cr
Week 1: 9.75 cr (expected)
Lifetime: –
As of now trajectory seems very similar until day 5 of run as film held solid today more than Monday collections. Film should cross 10 cr nett in 1st week and next week too it should add 6-7 cr nett number. Anything above 20 cr nett will some sort of success and anything around 15-17 cr nett will be average.
Following are the collections for the film:
Domestic:
Friday: 1.27 cr
Saturday: 2.26 cr
Sunday: 2.89 cr
Monday: 91 lacs
Tuesday: 1.09 cr
Total: 8.42 cr nett
Overseas: 6.45 cr
Worldwide Gross: 16.45 cr (Fri 3.22 cr, Sat 4.55 cr, Sun 4.91 cr Mon 1.77 cr Tue 2 cr)
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