Filmmakers Vidhu Vinod Chopra and Vikrant Massey’s low key film 12th Fail, released in cinemas this Friday, October 27th. The makers organized the first ever screening of the 12th Fail in three different cities: Bhopal, Mumbai, and Delhi. Film clashed with Kangana Ranaut starrer Tejas and Maddock Films’ Sajni Shinde Ka Viral Video and came out as surprise winner.
12th Fail Is Heading For Hit Lifetime After Exceptional Over 2nd Week
No one expected much from 12th Fail for few reasons. It was neither promoted well, Vikrant Massey never gave a solo hit in cinemas and Vishu Vinod Chopra has not delivered any box office success lately as director. But audience and box office are unpredictable entities.
Film not only jumped on day one itself but has doubled its collections on day two with 100% plus growth. Film collected 1.10 cr nett on day one and set to cross 2.50 cr nett on day two. Full jumped further on day three and collected 3.10 cr nett.
Film has total of 6.70 cr nett over weekend and Monday held the key. Film passed Monday test and set to collect more than Friday number. Film collected 1.50 cr nett on day 4. Film added 1.65 cr nett on day 5. Film grew again and collected 1.85 cr nett on Wednesday followed by 1.30 cr nett on Thursday. Film has total of 13 cr nett after week one.
Film started solid on 2nd Friday and collected 1.75 cr nett, higher than 1st day and Thursday. Film jumped by big 100% on day 9 and collected 3.40 cr nett. Film added 3.30 cr nett on 2nd Sunday. Film has collected 8.45 cr nett in 2nd weekend, more in 2nd weekend than 1st weekend and that’s exceptional trending.
Film collected 1.31 cr nett on 2nd Monday followed by 1.40 cr nett on 2nd Tuesday, 1.45 cr nett on Wednesday and 1.50 cr nett on Thursday. Film collected 14.11 cr nett in 2nd week which was bigger than 13 cr nett in week 1. This is superb trending.
12th Fail Continues To Perform In 3rd Week
Film collected close to 1 cr nett on 3rd Friday and it will jump tomorrow but from Sunday, it will have competition from Tiger 3 though it will still have shows to an extent. Film has crossed 28.11 cr nett and it will cross very good 35 cr nett lifetime as it has good open run with being only holdover film post Diwali.
Box Office Collections Of 12th Fail
Friday: 1.10 cr
Saturday: 2.50 cr
Sunday: 3.10 cr
Monday: 1.50 cr
Tuesday: 1.65 cr
Wednesday: 1.85 cr
Thursday: 1.30 cr
1st Week Total: 13 cr nett
2nd Week:
Friday: 1.75 cr
Saturday: 3.40 cr
Sunday: 3.30 cr
Monday: 1.31 cr
Tuesday: 1.40 cr
Wednesday: 1.45 cr
Thursday: 1.50 cr
2nd Week Total: 14.11 cr nett
3rd Week:
Friday: 1 cr
Total: 28.11 cr nett
Film has beaten more fancied films like Tejas at box office without any big marketing campaign, star value and big budget.
12th Fail, based on a true story, draws from the struggles of the millions of students who attempt the UPSC entrance exam.
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