After Shah Rukh Khan’s Red Chillies Entertainment, Karan Johar’s Dharmatics, Farhan Akhtar’s Excel Entertainment and many others, we now hear that Aditya Chopra’s YRF is also venturing into the digital content creation and production for an OTT platform.
Aditya Chopra has already formed a separate digital division under his YRF banner, that has started working on its OTT slate. The division will produce exclusive feature films and web series, in both fiction and non-fiction space.
Also, the director-producer is on the verge of signing an exclusive multi-year partnership deal with an international platform, rumoured to be Amazon Prime Video.
YRF’s vision is to produce multiple projects that appeal to the sensibilities of the modern-day audience. Their films and shows are expected to be distinct in their look with fresh, contemporary and engaging storylines that reflect the dreams, aspirations & passion of young India.
“Yash Raj Films has always embraced the digital age. When OTT and long-form content were not a norm, the company produced several critically acclaimed Television shows ushering a new wave of television viewing experience back in 2010. Limited episodic shows such as Rishta.com, Powder, Seven, and Khotey Sikkey were daringly different, contemporary, and in line with the sensibilities of a modern Indian family. Under the new digital subsidiary, YRF now intends to set the bar of OTT contents higher with its production values,” an industry source informed Peepingmoon.
With its knack for picking interesting content, cinematic vision and high production value, Yash Raj Films is expected to change the game of digital entertainment in India.