Dilwale Dulhania Le Jayenge has crossed many benchmarks over the years. The love and passion of the movie has shattered all box office records and has engraved its name in the history of Hindi cinema as the biggest all-time blockbuster.
Written and directed by debutant Aditya Chopra, the film went on to win every conceivable award and rewards it deserved, including the National Award for the Best Film.
Today when the film completed 25 years of glory the mark, Twitter launches a new custom emoji to celebrate Dilwale Dulhania Le Jayenge.
Cheryl-Ann Couto, Partnerships Manager at Twitter India was quoted as saying, “Twitter has been home to entertainment conversations for the longest time, delivering immersive and fun experiences. Fans turn to Twitter for three reasons – to get their entertainment news first, to enhance their viewing experience and to feel more connected with their favourite talent. Today, we are excited to celebrate one of the most iconic Indian romances, DDLJ, with the movie’s innumerable fans on the service. With the new custom #DDLJ25 emoji, we hope to light up timelines with Tweets about this classic.”
Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films Pvt. Ltd. said, “YRF is celebrating 50 years and DDLJ celebrates 25 in the same year – it’s an unforgettable once-in-a-lifetime moment. We’re grateful and humbled with the volume of conversations around #DDLJ25 and through this special emoji being launched on this momentous occasion, we just wanted to gratify all our DDLJ fans worldwide by adding a little delight to their Twitter timeline. It’s just our small way to say ‘Thanks’ for their unconditional love, over the years!”
The makers of DDLJ had kept a special surprise for the fans, YRF will be hosting a DDLJ watch-party on 20th October at 19:00 IST #OnlyOnTwitter giving people a chance to relive their favourite love story, all over again.