The 83 press show was held earlier in which it was confirmed that the film will be well-received by spectators. Unfortunately, the screen-sharing concerns have yet to be rectified, leading many in the business to fear that this excellent film may suffer as a result of a poor distribution plan.
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Reliance Entertainment tried to adopt the same strategy with 83 which was applied with Sooryavanshi. The distributors have not only asked for 100% show sharing for 2 weeks but also demanded 70% revenue share from single screens in Week 1. However, the exhibitors rejected the demand as it would have meant removing spider-Man: No Way Home and Pushpa: The Rise – Part 1 from their cinemas, both of which are running successfully. Well, now it has just came out that the highly anticipated film will be not releasing in Mumbai’s iconic screens Gaiety and Maratha Mandir.
A source close to the development revealed, “83 was all set to release with 4 shows in Gaiety, 4 shows in Gossip, and 2 shows in Maratha Mandir. Though the exact details are awaited, it seems the issue occurred due to show-sharing in Maratha Mandir. Reliance had reportedly asked for all three shows in Maratha Mandir for 83. The management declined as they wanted to play one show of Spider-Man: No Way Home, as per their contract with Sony. It is said that Reliance refused to accept and told them that they won’t even allow 83 to release in G7, which is also run by those who own Maratha Mandir. The management had no option but to accept this decision.”
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An insider from the exhibitor’s team added, “As of now, Gaiety has kept 3:30, 6:30, and 9:30 shows vacant and not given to any film. If the issue is resolved, then ’83 can play from 3:30 pm onwards. Maratha Mandir, meanwhile, has allotted 3:30 and 9:30 pm shows to Pushpa and 6:45 pm show to Spider-Man: No Way Home and have opened up bookings, as per this schedule, till Thursday. It’ll be interesting to see if ’83 is played in this cinema from tonight or tomorrow, should the issue be resolved amicably.”
