Directed by Rohit Dhawan and produced by T-Series Films, Haarika & Hassine Creations, Geetha Arts, and Brat Films, Shehzada stars Kartik Aaryan, Kriti Sanon, Manisha Koirala, Paresh Rawal and others. It was supposed to hit the big screen on February 10, 2023 and now it’s scheduled to release on February 17, 2023
The latest bollywood news is that the film has recovered 76% of its budget, with 65 crores from music rights and satellite rights being placed at 10 crore each. Netflix reportedly acquired OTT rights for 40 crore and overseas rights at 5 cr.
It is made on a budget of 85 cr as per reports, with 65 crore as production cost, including a publicity/advertising cost of 20 crores. The makers require 40 crores to break even. It is important to note that Kartik had to become a producer to save the film from stalling it and the financial crisis.
Oldest Trick To Save Box Office Blues
Kartik saved his previous “Freddy” by releasing it on OTT instead of theatrical release. This time the age old trick seems to have been adopted by him, where desperate measures have been taken to showcase it profitable by making others know about selling satellite, ancillary rights. This is age old trick to save poor box office performance by throwing ancillary right sale.
The film needs at least 170 cr nett to be called a hit at box office as makers themselves revealed 85 cr budget t. It seems it will reveal the real stardom of the actor in a true way as he comes with theatrical release after a long time.
Film has poor advances of 8000 tickets as of now for day one which is very poor number.
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