Priyanka Chopra was one of the biggest superstars in Bollywood. Right at her peak, she left the industry and joined Hollywood. Since then, Priyanka has acted in several high-profile films and shows in the US. One of the most recent works of hers was the action spy thriller Citadel, which was released on Prime Video. Despite its mixed reviews, the show has been renewed for a second season.
Now, Amazon CEO Andy Jassy has started to ask questions as to why the show cost so much to make. The series, which was released earlier this year, met with mixed to negative critical response. It also failed to enter Nielsen’s top 10 list of most streamed shows of 2023 in the US. The show was made on a whopping budget of around $250 million (more than Rs 2000 crore). According to a report, “people familiar with the matter” have said that Jassy has asked for a detailed budget analysis for some of Amazon’s massive shows that failed to perform well in the past nine months.
Also read: Priyanka Chopra Leaves Jee Le Zaraa To Work In Citadel 2 Instead
Amazon Has Been Taking Strict Measures
This move comes amid Amazon has started laying off thousands of its employees and has started shelving projects that are deemed unworthy. Amazon has lately spent around $100 million on shows like Citadel, Daisy Jones & the Six, and Dead Ringers among others. None of them cracked Nielsen’s list. Despite mixed reviews, an Italian spin-off has been greenlit as well as an Indian adaptation starring Varun Dhawan and Samantha Ruth Prabhu is currently under production.
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