Bloody Daddy, helmed by renowned filmmaker Ali Abbas Zafar starring Shahid Kapoor, made its streaming debut on the Jio Cinema app on Friday (June 9). This action thriller, which reportedly carries a budget of Rs. 200 crores, has garnered a mixed response from film critics. However, Vivek Agnihotri, the director of The Kashmir Files, has raised a pertinent question regarding the film’s availability for free streaming on the app. Agnihotri wonders why a movie of such high production value is being offered at no cost on the platform.
On Friday, Vivek Agnihotri expressed his disappointment through a tweet, where he shared a newspaper advertisement featuring Shahid Kapoor in Bloody Daddy. Agnihotri tweet ” it is sad “Bollywood is celebrating its own destruction“.
Netizens Rush To Defend Jio’s Move Of Free Streaming Of Bloody Daddy
In response to Vivek Agnihotri’s tweet, an individual offered an explanation for why Bloody Daddy is being offered for free on the Jio streaming app. They mentioned that it is part of Jio’s business model to initially provide free content to attract a larger customer base, and later introduce nominal charges to retain those customers. The person further speculated that other OTT platforms might follow suit and charge less to customers while relying on advertising revenue. Agnihotri responded by suggesting that the film’s reported budget of Rs. 200 crore could be considered as their advertising cost.
Directed by Ali Abbas Zafar, known for his directorial ventures such as Tiger Zinda Hai and Sultan, Bloody Daddy is a remake of the 2011 French film Sleepless Night. Shahid Kapoor takes the lead in this film, which is his second project for an OTT platform. His first venture in the digital space was the highly acclaimed web series Farzi, created by Raj and DK, where he shared the screen with Vijay Sethupathi, Amol Palekar, and Rashi Khanna.
Although no official statements have been made by the creators or the actor regarding the film being available for free streaming, the actor-director duo previously expressed their belief that their film was ideally suited for the OTT platform. They emphasized that Bloody Daddy required a digital medium to honestly portray the story they wanted to tell. The filmmaker specifically highlighted the importance of a digital platform for the film’s narrative integrity.
Over the past three years, there has been a noticeable evolution in audience preferences, influencing the way content is created. The rise of OTT platforms has brought about a greater responsibility for creators to produce content on a grander scale, catering to international audiences. The budgets allocated to OTT projects have grown significantly, allowing for immersive movie experiences that can be enjoyed on personal devices. In the case of Bloody Daddy, which delves into themes of drugs, violence, and graphic scenes, it was crucial to maintain its original intensity. Rather than altering it to suit theatrical release, the decision was made to directly release the film on a digital platform. Ali Abbas Zafar shared these thoughts during the film’s trailer launch in Mumbai last month.
Shahid Kapoor Spoke About OTT Vs Cinema Debate
Shahid Kapoor acknowledged that OTT platforms and theaters coexist harmoniously within the same ecosystem, rather than competing with one another. He emphasized that as artists and creators, they can channel their energies into both mediums. Shahid explained that while consuming content at home offers a personal experience, theaters remain special events for families. He noted that each platform has its own distinct phase and significance.
Content creators now have a wider range of options and can strategically decide which platform best suits their content. Despite receiving positive feedback about the film’s potential for theatrical release, Shahid reiterated that Bloody Daddy was specifically crafted for the digital realm and was always intended for OTT platforms.
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