Ajay Devgn’s Bholaa truck is going on a road trip across 9 cities in India creating a one-stop Bholaa hub with fun activities and entertainment. Various posters were released from the film recently. The makers have now launched a unique promotional strategy. But the question is whether such marketing will work at box office or just another failed marketing gimmick.
The trailer of Ajay Devgn’s action adventure Bholaa has taken the nation by storm. Showcasing the adrenaline-pumping teasers with grand action sequences, the trailer has given us an anticipation building sneak into the journey of Bholaa and the madness that follows.
The makers have come up with a unique idea to ensure that the world of Bholaa reaches the masses by announcing a special Bholaa Yatra. Bholaa’s truck is going on a 9-city tour across India to create one-stop destination for all things Bholaa. The cities includes Thane, Surat, Ahmedabad, Udaipur, Jaipur, Gurugram, Delhi, Kanpur and Lucknow.
#BholaaYatraBegins #Bholaa 30 March 2023 pic.twitter.com/xDbV4NCyGe
— Ajay Devgn UP FC ™ (@AjayDevgnUPFC) March 11, 2023
Ajay Devgn's entry as the #BholaaRoadTrip commences. #Bholaa @ajaydevgn pic.twitter.com/2cGlvyk6tR
— SAMIR. (@MeSamir23) March 11, 2023
The Bholaa truck will be placed in a well-known location in each city and a fun-filled evening will be organised for the people of the cities.
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The Bholaa truck was flagged off today (11th March) by Ajay Devgn from Mumbai at an event where he introduced Dulari and encouraging people to visit the truck and be part of the Bholaa Yatra.
Bholaa is all to arrive on 30th March 2023.
