Ajay Devgn is venturing into the world of AI with his new firm. The Bollywood superstar has launched a media company named Prismix that will use artificial intelligence for storytelling.
The company will focus on creating content in various formats. They include short films, series, animated graphic novels, and music videos.
Ajay Devgn-Founded Prismix To Use AI For Offering Quality Content
Prismix aims to make high-quality content creation more accessible with AI. It will use advanced AI technologies to produce premium content that is usually expensive or complicated to make. The company will also work on business-related projects and social media campaigns.
Devgn has been exploring tech-driven storytelling for years. He already owns the VFX house NY VFX Waala and has partnered with Sweden’s Goodby Kansas Studios for technology collaborations.
Danish Devgn, Vatsal Sheth And Sahil Nayar Are Also A Part Of Prismix
As the chairperson of Prismix, Devgn has brought together a strong team of co-founders. Danish Devgn will take on the role of chief business officer, Vatsal Sheth will be the CEO, and Sahil Nayar will serve as chief creative officer. The team aims to push the limits of AI-driven storytelling.
Sharing his thoughts on the company’s vision, Ajay Devgn said, “With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers.”
Vatsal Sheth added, “With this company, we aim to redefine entertainment and guide AI in media.”
Nayar also expressed his excitement and shared, “Creativity should never be limited by resources or technology. With Prismix, we are breaking barriers, allowing imagination to flourish through AI-powered storytelling.”
Apart from his business ventures, Devgn is also busy with his upcoming film projects. He is currently working on sequels to Raid, Son of Sardaar and De De Pyaar De, along with other exciting releases lined up.
(Also read: Ajay Devgn To Shoot In Ooty’s Dense Jungles For Jagan Shakti’s Ranger, Filming Begins In Late March: Report)
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