Here’s some major news for fans of superstar Ajay Devgn. His popular chain of multiplexes, NY Cinemas, is getting a brand-new identity. The theatre chain is all set to be renamed and will now be called Devgn CineX. This big change comes as a result of a new business partnership.
The news was first shared by a former employee of the company, who revealed that NY Cinemas has merged with the Vishwa Samudra (VS) Group, a massive business conglomerate based in Hyderabad. A new logo for the rebranded cinema chain is expected to be unveiled soon.
A New Partnership And A New Identity
The merger with the Vishwa Samudra Group marks a new chapter for Ajay Devgn’s venture into film exhibition. The VS Group is one of India’s fastest-growing business houses, with interests in everything from infrastructure and logistics to real estate, and a global footprint in several countries. This powerful partnership is expected to fuel the expansion and growth of the newly named Devgn CineX. The rebranding directly links the cinema chain to the superstar’s famous surname, strengthening its brand identity.
Ajay Devgn’s Vision For Cinema
Founded in 2017, NY Cinemas has always been driven by Ajay Devgn’s personal passion for movies. The chain has steadily grown, with properties in cities across Gujarat, Uttar Pradesh, Maharashtra, Assam, and more. Devgn’s goal was never just to open theatres, but to create a special experience for movie lovers. In a quote on the company’s website, he stated, “I want to bring back the romance of cinema to the modern multiplex experience. I want to create a place where people can fall in love with cinema once again.”
More Than Just A Movie Theatre
What has made NY Cinemas stand out is its commitment to quality and unique themes. The theatres are known for their pleasant decor, comfortable seats, and advanced technology, all at reasonable prices. The very first property, which opened in Ratlam in 2019, grabbed headlines for its unique interiors inspired by the Indian Railways. This focus on creating a memorable and thematic atmosphere is what sets the chain apart and is expected to continue under the new name, Devgn CineX.
About Devgn CineX
Devgn CineX, formerly known as NY Cinemas, is a chain of multiplex theatres founded by superstar Ajay Devgn. Following a merger with the Vishwa Samudra Group in 2025, the chain was rebranded. It is known for its thematic interiors, comfortable seating, and commitment to enhancing the movie-watching experience for audiences across India.
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