Earlier this year, it was reported that Megastar Amitabh Bachchan terminated his contract with Kamala Pasand pan masala brand saying he wasn’t aware that the product falls under surrogate advertising. Now, despite the termination, the brand continues broadcasting ads featuring Mr Bachchan.
A source from the industry revealed, “A Legal notice has been sent to Kamala Pasand to stop Broadcasting the TV commercials with Mr. Bachchan immediately. The notice was sent after it was observed that despite termination of the Endorsement agreement Kamala Pasand has ignored the same and continues to air the TV commercials featuring Bachchan.”
Earlier, in an official statement, it was revealed, “Kamala Pasand … a few days after the commercial was aired, Mr. Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr. Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising Mr. Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion.”