After the teaser release, the excitement is building for the upcoming horror-comedy Bhool Bhulaiyaa 3. Following the success of Bhool Bhulaiyaa 2, the beloved franchise is set to return with Kartik Aaryan, Vidya Balan, Triptii Dimri, and Madhuri Dixit leading the cast.
The film will hit theatres over the Diwali 2024 weekend, and the teaser has already generated buzz. Fans are eagerly awaiting the theatrical trailer, which is expected to drop within the week.
Anil Thadani Secures Major Distribution Deals For Bhool Bhulaiyaa 3 & More
According to a Pinkvilla report, film distributor Anil Thadani has been brought on board by Bhushan Kumar to ensure the film’s success. Trade sources indicate that Thadani has already begun securing distribution deals with exhibitors across India. Known for his work on films like Kalki 2898 AD and Devara, Thadani is now preparing for a busy Diwali with Bhool Bhulaiyaa 3, Pushpa 2, and Game Changer.
Thadani’s strategy includes collaborating with AA Films to provide a joint distribution team for both Bhool Bhulaiyaa 3 and Pushpa: The Rule. This partnership aims to ensure that both films get significant exposure on single screens and non-national chains, especially given the competition from Rohit Shetty’s Singham Again. With the stakes high, Thadani’s efforts are crucial for positioning Bhool Bhulaiyaa 3 effectively against its rival.
Thadani’s Strategy To Give Bhool Bhulaiyaa 3 An Edge In Diwali Clash With Singham Again
Offering competitive terms to exhibitors is another part of Thadani’s strategy. “The idea is to maximize and do the best possible deals for the feature films. Anil Thadani has released a lot of films in clash, and is adopting all the right strategies to present Bhool Bhulaiyaa 3 to the audience,” a source close to the project shared.
This approach could provide Bhool Bhulaiyaa 3 with an advantageous showcasing, ensuring it attracts audiences despite the fierce competition.
As both films gear up for a box office showdown, the distribution strategy will be a key factor in determining success. PVRInox Pictures is handling the distribution for Singham Again, which adds to the competitive atmosphere. With an estimated Rs 90 crore nett at stake, every decision counts. The right pricing and seating strength could make or break the opening weekend for both films.
Thadani is aware of the importance of these details. He plans to unveil his distribution strategy soon, focusing on both national and non-national chains. This meticulous planning may well give Bhool Bhulaiyaa 3 the edge it needs in the upcoming Diwali clash.
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