Coronavirus pandemic have destroyed a lot of plans of films that were supposed to see the cinema doors. Many of the films took the OTT turn as it left no options for makers to release their films elsewhere. Earlier when theaters came back to life, we all thought that things are getting back to normal but then the second wave of Coronavirus happened and all the plans were ruined again.
Now, we hear that the makers of Akshay Kumar starrer Bell Bottom are planning on the OTT release of the film.
A source close to the development informed, “The makers were all set for a theatrical release on May 28, but in current times, it’s unlikely for any film to arrive in the cinema halls at-least till the month of July. The cases are on the rise every day and is showing no signs of slowing down. After multiple rounds of internal discussions, Bell Bottom team has initiated conversation with the digital giant, Disney+ Hotstar for a digital premiere.”
Although, we also hear that the makers has conversations with Amazon Prime Video but then it was only to understand the market value of the film.
“While Amazon has made an offer of around Rs 125 crore plus to the film, the makers are expecting something in the vicinity of Rs 150 crore. They have now gone to Disney+ Hotstar and the final rounds discussions are going on at the moment. A call on the medium as also the mode of release will be taken in a fortnight. The film will premiere on OTT if and when the makers get the money that they have demanded and the inside buzz is, Hotstar is quite impressed with the rushes of the film that they watched. It wouldn’t be an issue for them to give the Bell Bottom makers the money they have demanded,” the source further added.
If Bell Bottom takes the digital route, this will be second Akshay Kumar starrer to release on digital platform. Earlier, Akshay and Kiara Advani starrer Laxmmi was premiered on Disney Plus Hotstar.