After Pandemic, Akshay Kumar’s Laxmii was the first big film to hit the OTT platform. The film which also stars Kiara Advani was released on Disney Plus Hotstar and got mixed reviews.
Although the exhibitors aren’t very happy with sulerstars opting the OTT platforms and not waiting for a theatrical release. And now that things are trying to get back to normal, theater owners are expecting stars to opt for the theatrical release for their films.
Now a leading daily got the news from their sources that another Akshay Kumar film might take the direct to digital route.
The source revealed, “The producers of Bell Bottom – Jackky Bhagnani and Vashu Bhagnani – have started conversations with Amazon Prime to explore the possibility of a direct to digital release, and so far, both the parties seem to be on the same page. They are discussing various prospects including the financials, and there might be some clarity within the next one month. But at this point of time, team Bell Bottom is definitely exploring the direct to digital option of release.”
The source also shares, “But a release on April 2 seems unlikely now, as another Akshay Kumar film [Sooryavanshi] is looking to arrive in the same period. Given the costs and several other factors associated with the film as also Akshay’s jam packed release calendar, the makers thought of exploring the digital release with Amazon Prime. The Bhagnani’s share a close bond with the digital platform and so does Akshay, and that’s how the meeting happened. All stakeholders are currently working towards arriving at terms and conditions that are beneficial to all of them.”
However, if this news comes into reality, it would be really shocking as Akshay Kumar is one of the most bankable stars in the Hindi film industry. He is one of those actors who can bring back the audiences to the cinema halls and give a sign of relief to the theater owners.