Three Years of Bhool Bhulaiyaa 2: A Game-Changer That Redefined Bollywood’s Post-Pandemic Revival
It’s been three years since Bhool Bhulaiyaa 2 released in theatres. What a game-changer it was! Released in 2022 while the film industry was going through an important phase, the horror-comedy, led by Kartik Aaryan, not only turned out to be a box office hit but also served as a representation of Bollywood’s post-pandemic revival, revitalising cinema halls across the nation.
Kartik Aaryan on the Phenomenal Success
In an interview reflecting on the film’s phenomenal success, at one point Kartik Aaryan had said:
“It feels really good. I didn’t know that we will be able to revive the industry. We did hope that the film will do well. To be honest, we thought it will cross the ₹100 crore. We never thought it will cross ₹200 crore mark. It is above the expectations.”
The film far surpassed expectations, grossing more than ₹200 crores globally and proving Kartik’s box office pull at a crucial period when the industry needed a hit.
Universal Appeal: From Families To 3-Year-Olds Singing “Hare Ram”
Bhool Bhulaiyaa 2 was not only noteworthy for its exciting moments but also for its universal appeal. Kartik Aaryan remembers.
“We were sure that family viewer will more than love it as everyone enjoys it being an entertaining movie. I was surprised with the kid’s reaction – even like three years old are singing ‘Hare Ram…’ It all feels surreal.”
It is true, the film’s assignments of horror-comedy apart from Kartik Aaryan’s entertaining performance as Rooh Baba resonated with every age group, from old fans of the original to new viewers.
Rooh Baba: The Role that Redefined Kartik Aaryan’s Stardom
With Rooh Baba, Kartik not only entered a fantastic franchise but also created a new one. He had the right balance of weird and hero, humorous and practical, while successfully declaring himself as a reliable mass entertainer, along with being a superstar with a well-defined sense of script.
The film was a cultural moment, with memes, music, and merchandise all over the internet. It established Kartik Aaryan as one of the very few stars of today that can get audiences into theatres in these uncertain times.
What’s Next for Kartik Aaryan?
A lot! As the third anniversary of Bhool Bhulaiyaa 2 wraps up, Kartik is moving ahead with a variety of impressive films. He will be appearing in a few projects currently in various stages of development. Some are:
- A musical love story with Anurag Basu
- Romantic films Tu Meri Main Tera and Main Tera Tu Meri are also happening
- And he’s also got a high-concept fantasy film titled Naagzilla, produced by Karan Johar.
Kartik has been in the industry for 14 years and has earned the title of one of the few millennial actors who can mix commercial viability with audience appeal.
BoxOfficeWorldwide Verdict
Bhool Bhulaiyaa 2 was not just a film; it was post-pandemic Bollywood’s pivot point. With Kartik Aaryan‘s Rooh Baba, Bhool Bhulaiyaa 2 reinvigorated hope in the theatre space, gave us a superstar family entertainer, and reset box office expectations. Three years later, its legacy lives on — content and confidence.
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