A bunch of Bollywood stars has collaborated to make a short film ‘Family’. The film is made to spread awareness and talk about the importance of staying at home, maintaining hygiene and social distancing at the time of Corona outbreak.
BTown celebs like Amitabh Bachchan, Rajinikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee, and Diljit Dosanjh will be seen in the short film.
Virtually directed by Prasoon Pandey premiere of the innovative film will be simulcast across all channels of Sony Pictures Network on Monday, 6th April at 9 pm.
According to the information, Mr. Bachchan will be unveiling an initiative that supports the sustenance of daily wage workers associated with the entertainment industry through the film.
Mr. Bachchan has also started the initiative ‘WE ARE ONE’ supported by Sony Pictures Networks India and Kalyan Jewellers, through which the monthly ration of 1,00,000 households across the country will be funded.
Mr. N.P. Singh, Managing Director, and CEO, Sony Pictures Networks India (SPN) was quoted as saying, “In trying times, we have to collectively front and face issues that affect the industry. So, as part of its CSR outreach, SPN has taken the initiative of working alongside Mr. Amitabh Bachchan and Kalyan Jewelers to support the households of daily wage earners of the Indian film and television industry. SPN’s support will ensure that at least 50,000 workers and their families have their home supplies for a month.”
Mr. TS Kalyanaraman, Chairman & MD, Kalyan Jewellers adds, “We are witnessing an unprecedented global pandemic, and in these very testing times we have decided to support the initiative of Mr. Amitabh Bachchan and work alongside him and Sony Pictures Networks India to support the households of 50,000 daily wage workers and their families by providing them with supplies for a month.”