Did Ram Pothineni’s Double iSmart Sell Its OTT Rights At Whopping Rs 33 Cr Even Before Its Theatrical Release?

Double iSmart has reportedly sold its OTT rights to Amazon Prime Video at a massive Rs 33 cr. It is set to release in theatres on August 15.

Ram Pothinenis Double iSmart is generating a lot of buzz as it prepares to hit the big screen. The sequel to the popular film iSmart Shankar is set for release on August 15, 2024. The film has already created a stir with its pre-release activities, and recent news only adds to the excitement.

The film also stars Kavya Thapar as the female lead, with Mani Sharma composing the music. The released tracks have been well received, further raising anticipation for the film. On May 15, 2024, coinciding with Ram Pothineni’s 36th birthday, the first teaser was unveiled, showcasing a fresh look of the actor and adding to the hype.

Amazon Prime Video BAGS Streaming Rights Of Duble iSmart

Fresh reports suggest that Amazon Prime Video has acquired the streaming rights for Double iSmart. The deal, reportedly worth Rs 33 crore, marks a significant achievement for the film. This movie highlights the high expectations surrounding the film, which is directed by Puri Jagannadh.

With the film’s Hindi rights still up for grabs, there is considerable pressure on Puri Jagannadh and his team. Their last venture, Liger, was a major disappointment, leading to significant losses. This time, the stakes are high as they invest heavily in Double iSmart, featuring Sanjay Dutt as the antagonist. Dutt has just completed dubbing for the film and is eager to make a strong impact with his Telugu debut.

Controversy Over Item Song In The Film

The film’s promotional campaign faced a hiccup when an item song titled “Maar Muntha Chod Chintha” was scrutinised. The track used a phrase closely associated with former Telangana Chief Minister K Chandrashekhar Rao. BRS member Rajitha Reddy lodged a complaint, accusing the filmmakers of using sensitive political phrases inappropriately.

More About Double iSmart

Double iSmart continues the story from the 2019 blockbuster iSmart Shankar, with Ram Pothineni reprising his role as Shankar.

The cast also includes Sanjay Dutt, Kavya Thapar, Sayaji Shinde, and Bani J, among others. With a strong promotional push and a promising lineup, Double iSmart aims to live up to the high expectations set by its predecessor.

(Also read: Double iSmart Teaser: Ram Pothineni Returns, Sanjay Dutt Makes Powerful Entry In This Thrilling Sequel – WATCH)

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