Exclusive: Makers Of Ajay Devgn’s Bholaa Shows Full Confidence In Product With Press Show On Tuesday Itself

Marketing strategies have been super engaging with Bholaa Yatra, while audience seems to be eager watching him on screen after rocking Drishyam.

‘Bholaa’ is an upcoming film directed by Ajay Devgn, which is an official remake of Tamil blockbuster ‘Kaithi’. It stars Ajay Devgn, Tabu, Sanjay Mishra and is produced by Tseries films, Ajay Devgn Ffilms, Reliance Entertainment and Dream Warrior Pictures. It is set to be released on March 30, 2023.

As the makers of Ajay Devgn’s Bholaa are confident in their product, holding a press show on Tuesday itself indicates that they believe they have a strong film that will resonate with audiences. However, the ultimate success of the film depends audience reception and early reviews.

Marketing strategies have been super engaging with Bholaa Yatra, while audience seems to be eager watching him on screen after rocking Drishyam 2. Makers have ensured that the world of Bholaa reaches the masses by announcing the Yatra, with mind-blowing posters. The film has been generating buzz for weeks, with moviegoers eagerly anticipating its release.

Ajay Devgn Starrer Bholaa Crosses Very Good 10,000 Ticket Sales In Advance Booking On Day One Itself

Ajay Devgn starrer ‘Bholaa’ is next biggie of Bollywood which is releasing on auspicious Ram Navami holiday and that’s why film is releasing a day prior on Thursday. Film has tremendous pre release buzz and anticipation.

As per trade, film is expected to open in vicinity of 15 cr nett plus and this number can go notch higher depending upon advances over the next few days. Film is massy action drama, remake of south film ‘Kaithi’, and second big action film of the year after historic Blockbuster of Shah Rukh Khan’s ‘Pathaan’. 

Ajay Devgn is also coming back after blockbuster success of ‘Drishyam 2’. Film has almost zero competition at box office which is big plus. Even with good to decent word of mouth, ‘Bholaa’ can do massive business in range of 150 cr nett plus.

Film’s advances started last weekend only for IMAX and 4D formats. Now full fledge advances started today in cinemas and almost every screen will be opened through course of today. 

Film has already crossed 10,000 ticket sales for day one Thursday today itself. Film should be close to 15,000 ticket sales by tonight in national chains. 

Film should easily be number 2 out of all Hindi films this year in terms of advances by Wednesday night only behind mammoth ‘Pathaan’. ‘Tu Jhoothi Main Makkaar’ starring Ranbir Kapoor and Shraddha Kapoor sold 73k tickets and that figure should be surpassed. Ideal number will be close to 1.16 lacs ticket figure of ‘Drishyam 2’.

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